The Nothing Phone 1 isn't launching before July 12, but thanks to a few fresh leaks, we already have a good grasp of what Carl Pei's new creation is shaping up to be - the specs, price, and Nothing's ambitions are all pretty much on the table now. For starters, the Nothing Phone was already exclusively shown off during a hands-on video by Marques Brownlee. It's two sheets of Gorilla Glass held together by an aluminum frame and a ton of glue. In other words - a familiar phone concept. But without a doubt, the most notable thing about the Nothing phone is its transparent back, covered in LED lights. Nine hundred of them, to be precise - that's 9-0-0. They can light up in various scenarios, like when you're charging the phone itself or when the back of it is used to wirelessly charge your earbuds; as a battery percentage indicator and even as a video recording indicator.

The full spec sheet of the Nothing Phone 1 is also out now, including the price:

-Android 12 (little to no bloatware)

-Qualcomm Snapdragon 778G+ chipset

-6.55" OLED display with 120Hz adaptive refresh rate and Gorilla Glass protection

-Dual rear camera - 50MP f/1.8 primary, 16 MP f/2.2 ultra-wide (up to 4K 60fps video recording)

-Single 16 MP f/2.2 selfie camera (up to 1080p 30fps video recording)

-Price: €469.99 (8/128GB) or €549.99 (12/256GB) - will vary in according to region (not available in North America)

As you can tell by the spec sheet, if we ignore the hype that's been building up around the Nothing Phone for the past year, the simple way of looking at the it is as a mid-range Android device with LEDs lights and a cheeky name that opens up a million different pun opportunities. I call them pupportunities.But it's the same Peid strategy that turned OnePlus into a hype machine… The slow but steadily paced mythical feature reveals on social media; the direct manner in which the company likes to address its audience; and the overachieving nature, which is so typical for a startup. Check, check, and check….

Unsurprisingly, it seems to be working quite well so far! The Nothing phone's exclusive hands-on YouTube video has over 6.5 million hits, which is about as impressive as it gets for a debuting unreleased phone. However, there are a few things that might challenge Carl Pei's idea of a Flagship Killer 2.0, and some of them are rather obvious. Name them with me:

-The Nothing Phone will be sold through an invite-only system (like the OnePlus One)

-The Nothing Phone will not be a direct flagship contender as far as overall specs and price are concerned

Will Carl Pei's Nothing fall into the same "mainstream trap" as OnePlus?

The answer is… absolutely no. Because, very much unlike 2013 OnePlus, Nothing already is a mainstream brand...