Apple's ‘Crush’ advertisement for iPad Pro with M4 chip, which was released recently and attracted the reaction of users, became the subject of ridicule of Samsung. Samsung made fun of Apple in its own advert.
Apple recently released an advert called ‘Crush’ for the ultra-thin iPad Pro, which comes with the new M4 chip. Immediately after this commercial, the company received a great reaction from users and had to apologise. He even promised not to broadcast this advertisement on television. Now Samsung made a reference to Apple in its own commercial film with the motto ‘We never crush creativity’.
In its advert, Apple showed the new iPad Pro after crushing instruments, arcade games, sculptures and toys with a giant press machine. People reacted on social media, thinking that this advert represented the destruction of creativity. Of course, Samsung couldn't pass up such an opportunity.
The Samsung Mobile account on X has released its own commercial film with the hashtag ‘UnCrush’. The scene in the video is reminiscent of the aftermath of Apple's big hydraulic press, with paint on the floor and smashed instruments. A woman plays the damaged guitar by looking at the notes on her Galaxy Tab S9 powered by Galaxy AI. At the very end of the advert, Samsung makes a direct reference to Apple by saying ‘Creativity cannot be crushed’.
Of course, Samsung is not making fun of Apple for the first time. The South Korean giant has a lot of such adverts after the intervening years. On the other hand, the Galaxy Tab S9 was released last year. According to current information, Samsung may not introduce the Galaxy Tab S10 this year. Therefore, the M4 iPad Pro may remain unrivalled this year. In the meantime, you can watch Apple's advert below.
