Increasing its foundry revenues due to the increasing demands in the consumer market, Samsung unfortunately failed to deliver what was expected on the mobile side. According to Korean sources, the smartphone giant increased the ASP (Average Selling Price) of its devices by only 2 percent, while its rival Apple saw a 7 percent increase.According to research, despite increasing sales of Galaxy Z Flip and Galaxy Z Fold devices, demand for Samsung's classic flagship is falling. For this reason, it is stated that the Galaxy S22 series will not reach the 30 million sales target before the Galaxy S23 devices arrive. In addition, sources pointed out that the brand may lose its premium image abroad, as the company's best-selling model is the affordable Galaxy A12. Although Samsung has organized a big advertising campaign for its new foldable phones Galaxy Z Flip 4 and Fold 4, it is stated that the Galaxy Z Flip4 has also taken a big hit on the international scene, especially in North America. Display Supply Chain Consultants (DSCC) said that the successor to the Galaxy Z Flip 3, the Galaxy Z Flip 4, remained below 10 percent supply share in Canada, the USA, Japan and China.

According to local media sources, Samsung saw a 4% decline in smartphone revenues and a 0.2% decline in sales share. This decrease is expected to continue throughout the holiday period.