Samsung made many interesting announcements at CES 2023. One of them was a new OLED display for smartphones. The South Korean company showcased its new panel with a maximum brightness of 2,000 nits at the consumer electronics fair. The OLED display developed by the company has been approved by UL (Underwriters Laboratories), an international testing organization. Technology containing the UDR (Ultra Dynamic Range) tag is expected to replace HDR in the future. A state-of-the-art OLED display and the latest UDR 2000-certified display were displayed side by side at the company's booth. It is clear that the new screen outperforms the current solution in terms of brightness and color reproduction.

Samsung Display says dynamic range is becoming more and more important with the rise of high-quality video content on the internet. The company also stated that the engineers were able to improve the screen brightness while maintaining the power consumption characteristics.