Apple has authorised the direct download of iOS apps from websites in the European Union. However, the tech giant says this requires adherence to some strict rules.

Under the European Union's Digital Markets Act (DMA), Apple is making various changes to its platforms, services and products across the region. In this context, Apple will now allow users to download iOS apps directly from its websites. Developers will be able to make their own apps available for download directly from a website. However, Apple stipulates that very strict rules must be followed.

The conditions are quite strict

Apple says the new web-based app distribution feature will be available in a software update later this spring. While the company is opening iOS more to third parties, it also stipulates some strict security measures that must be followed. Apps that prefer web distribution must meet the same requirements as all iOS apps.

Installing apps won't be that simple either. Users who want to download apps from the website will need to authorise app installation by the developer in the device settings. Details about the app (app name, developer name, app description, screenshots, etc.) will be displayed on a system page.

In addition, developers will need to be part of Apple's Developer Programme and registered in the EU. They will also need to agree to a set of key commitments outlined by Apple. Apple highlights that developers must have been in the Developer Programme for at least two years and have achieved more than one million annual downloads on iOS.

This requirement suggests that Apple is limiting web downloading to large developers. Apple also says that the developer must be a "member in good standing". Apple currently allows developers to distribute their apps on third-party marketplaces in EU countries, but if those apps exceed more than 1 million annual installs, a fee (€0.50) will have to be paid for each additional install.