Spotify announced 195 million subscribers in the third quarter of 2022. He has a total of 468 million active subscribers. 273 million of these subscribers are free subscribers who do not pay for any subscription.

Spotify may make new hikes for subscription prices

Daniel EK, Spotify's Chief Executive Officer, who wants to reach 200 million paid subscribers by the end of this year, said that he is closely following his competitors. According to the EK, the increase in subscription prices of Apple Music and other music platforms is a very good development for Spotify. Although the experienced executive did not directly say that he would increase subscription fees, he did state that he needed to talk to his business partners about price increases in the music industry. This situation makes it the focus of attention for millions of users whether people and institutions that are partners of Spotify will request a raise. EK also stated that he did not like Apple's dictatorial stance on the functions provided by the services to the customers, and that this attitude should be replaced by freedom and flexibility, especially in choosing the payment method. Spotify's CEO wants Apple users to be freed. Complaining that Apple is deliberately blocking its competitors' app experience to gain an edge on its platform, EK says price increases have been made to achieve great results, and predicts this strategy will be continued.