The iPhone 15 Pro Max is expected to be the only model with a periscope lens that provides better optical zoom. According to analyst Kuo, with this feature, the most expensive iPhone model will be the best-selling model.

In the new report, 35% to 40% of iPhone 15 sales will be accounted for by the iPhone 15 Pro Max model. This clearly means that Apple is focusing on the more expensive model this year. The iPhone 15 Pro Max is expected to sell around 10% more than the iPhone 14 Pro Max by the end of the year. While it's unclear why Apple kept the periscope lens exclusive to the more expensive model, the feature is said to result in a price increase of up to $200. One of the factors that increase the price is that the unit price of the periscope lens is four times more than most normal lenses. Although the periscope camera is exclusive to the 15 Pro Max this year, it will also come to the iPhone 16 Pro model next year.

How much will the iPhone 15 sell?

It was previously suggested that the mass production of the iPhone 15 Pro Max may be delayed due to supply problems. However, Apple is said to start shipping all new iPhones in bulk this week. Apple is expected to sell 80 million iPhone 15s by the end of the year and 250 million by 2024.