In August 2024, Chinese tech giant Xiaomi surpassed Apple in smartphone sales, securing the second position globally. According to Counterpoint research, this is the first time since 2021 that Xiaomi has reclaimed the second spot.

Over the past three years, Xiaomi’s consistent sales growth has helped it outperform Apple, particularly as the iPhone 16 struggled to meet expectations. Promotions, especially in Latin America, have bolstered Xiaomi’s global market position. This year, the company focused on key models in each price segment and accelerated its entry into new markets. Xiaomi’s budget devices continue to perform strongly, solidifying its global presence.