Xiaomi has announced the launch of a new logo for its Redmi brand, marking the beginning of a refreshed brand identity. This change will soon be reflected across the entire Redmi lineup. Here are the details...
Amidst a bustling market presence, Xiaomi has taken Redmi through a rebranding process by updating its logo and font style. Known for delivering value-driven phones since 2013, Redmi is now introducing a sleeker design, aiming to make an impact in the premium segment.
Following the recent launch of the Xiaomi 15 series and HyperOS 2.0, Xiaomi has now introduced a new Redmi logo. As shown below, the revamped logo, featuring a sharp and vibrant red design, gives a more dynamic feel.
Lu Weibing, Xiaomi's mobile division president, emphasized that the update is not merely aesthetic. The new "Turbo" series is set to take over the lead role from the previous K series, aiming for continuous innovation. Additionally, K80 series is positioned as the biggest update in K-series history, directly competing with flagship models from rival brands.
Redmi’s General Manager Wang Teng Thomas confirmed that these changes will impact pricing. The new K series is positioned as a flagship, with the Pro series promising a comprehensive flagship experience. This shift aims to fill the price gap left by Xiaomi’s premium lineup.
