X Introduces a New Feature Targeting TikTok

Following the temporary ban of TikTok in the United States, social media giants have started unveiling new features. After Instagram Edits, X showcased its new video feed.

Seizing the opportunity from the removal of TikTok and other ByteDance apps from U.S. app stores, X launched a fresh video feed.

Users can now quickly access videos shared on X through the video tab at the bottom. By tapping on a video and swiping up, they can explore short-form content. X described the update as “A new, immersive homepage for videos now available for U.S. users.”

X was not the only social network reacting to TikTok’s temporary ban. Meta introduced Edits, a video editing app competing with ByteDance’s CapCut. Meanwhile, Bluesky, a competitor to X, launched a vertical video feed of its own.