Why did Elon Musk declare war on Apple?

After buying Twitter, Elon Musk's radical decisions about the platform drew quite a reaction. Now, Musk's target is Apple. But why did Musk declare war on Apple? Elon Musk, who received the reaction of both users and advertisers on Twitter with all kinds of decisions he made after purchasing Twitter, does not seem to have much intention to take a step back. The goal of the billionaire, who wants to make Twitter the "application of everything" that makes money, is Apple this time. Elon Musk set Apple on target with his tweets a few hours ago, and the process started to progress exactly at this point. Musk claimed that Apple has largely stopped advertising on Twitter. At the same time, for Apple, “Do they hate freedom of speech in America?” he asked, tagging Apple CEO Tim Cook, "What's going on?" He continued his tweets.

Musk then asked, “Who else did Apple censor?” “Apple should publish all censorship actions that affect its customers.” He created a survey titled "censorship" and accused the tech giant as a "censor". After these tweets, Elon Musk made another very interesting and worrying post. According to Musk, Apple threatened to remove Twitter from the App Store, but did not give any reason behind this threat. Musk, on the other hand, underlined that Apple receives a 30 percent "hidden tax" from any purchase or financial transaction made from within any application in the App Store.

Can Musk win his fight with Apple?

While Apple produces only 16% of smartphones worldwide, according to Gartner, it dominates more than half of the US market. Apple's dominance over its own app store has been challenged by lawsuits and global regulators lately, but still, Apple effectively controls a large part of the mobile app industry. Not only does Apple take a 30% cut from subscription revenues for many apps, it also enforces its own content control policies, which apps must adhere to if they want to stay in the store. Therefore, the share of truth and rightness in Musk's statements is actually strong. However, it may not turn out well for social media as Twitter gets into a fight with Apple in this difficult period and is in danger of being removed from the App Store. On the other hand, Twitter Blue subscription service is $ 8 per month and Musk does not want to give 30 percent of this fee to Apple, this is clear. Therefore, Twitter and Musk have another option in front of them. That is, it will be able to offer Twitter Blue from the website with a redirect, not from within the application. As you know, Netflix also uses this application.