According to insider information, Apple plans to make some changes to the iPhone 15 series to increase sales. The extremely poor performance of the current series, especially the iPhone 14 Plus, has forced the company to reconsider its plans for 2023 flagships. The technology giant from Cupertino is reportedly considering reducing the differences between Pro models and standard models. So, for example, all models in the iPhone 15 series are likely to be equipped with a Dynamic Island notch and perhaps a 48-megapixel main camera in the style of the iPhone 14 Pro. Sources close to the company also say that Apple may reconsider its pricing policy and accordingly adopt an aggressive pricing strategy to widen the price gap between Plus and Pro models. Thus, affordable iPhones will be even cheaper, while the high-end Pro and Pro Max (or Ultra) will continue to be sold in the same price band.

Earlier, famous analyst Ming-Chi Kuo also stated that Apple intends to differentiate the iPhone 15 series, and said that the company will especially highlight the iPhone 15 Pro Max model, and that this model can even be called iPhone 15 Ultra.