Productive artificial intelligence and chatbots like ChatGPT now occupy a larger space in our lives. These models are now starting to be added to larger systems rather than being a small tool. Samsung, on the other hand, may be trying to add artificial intelligence capabilities to its products. TM Roh, President and CEO of Samsung Electronics Mobile World, hinted at the possibility of Samsung partnering with global IT companies to develop new AI-based technologies at a press conference in Malaysia. TM Roh cites ChatGPT as an example, saying, "ChatGPT's machine learning and deep learning demonstrate innovations. The language model will pave the way for Samsung's further development."

 Samsung can leverage advanced language models to add more advanced AI features to its mobile devices, including smartphones, tablets, and wearables. Reports say Samsung's artificial intelligence R&D center is "open to collaborating with various partners to find better AI technologies in the future."

On the other hand, Samsung has the Bixby voice assistant, which we have forgotten a little bit, accidentally encountered. Bixby, which entered our lives in 2017 and is gradually disappearing from our lives, can be an extremely successful mobile assistant if it is supported with a language model like ChatGPT. An artificial intelligence like Samsung's ChatGPT should not be considered only for smartphones. Because the South Korean technology giant has smart products in almost every field of consumer electronics.