A new report by CIRP has revealed that the average selling price of iPhones hit an all-time high in the first quarter of 2023. Shared data shows that in the first quarter of 2023, the average price paid for smartphones of the Cupertino company increased significantly, rising to $ 988.

iPhone 14 Pro and Pro Max ignited the trend

In the chart prepared, it can be seen how the trend is rising steadily, and the average price, which rose to $ 882 in March 2022, peaked in March 2023. The most important factor that triggered this trend was the popularity of the iPhone 14 Pro and Pro Max. CIRP also noted that more and more people are opting for iPhones with high storage, and the cancellation of the mini model boosted sales of the 14 and 14 Plus.

At a time when the smartphone market is constantly receding, Apple seems to have managed to save itself by raising its average sales prices.