Oxford Dictionary annually selects a word that reflects the social, cultural, and political atmosphere of the year. For 2024, the chosen word "brain rot" has sparked curiosity. What does it signify?

According to experts from Oxford University, the term "brain rot" saw a 230% increase in usage between 2023 and 2024. Initially popular among Gen Z and Alpha generations on platforms like TikTok, the phrase has now penetrated mainstream media.

Voted by Over 37,000 People

Oxford Dictionary announced "Brain Rot" as the Word of the Year for 2024 following a public vote with over 37,000 participants. This term is defined as the deterioration of one’s mental or intellectual state due to excessive and continuous consumption of online content.

Rooted in the 19th Century

Although "brain rot" gained traction in the modern digital era, its origins trace back to the 19th century. The term first appeared in 1854 in Henry Thoreau's book Walden, or, Life in the Woods.

Thoreau used the term to critique society’s shift away from complex ideas toward a preference for simplicity. Oxford’s selection of this word serves as a reminder of the negative impact of low-quality content on our lives.