Mark Zuckerberg has announced that Meta will not be left behind when it comes to artificial intelligence. The CEO said his company has established a new high-end product line that will focus on applying productive AI to its services, providing "enjoyable experiences" for users.

Meta will add its own AI to its services

Zuckerberg said in a statement that with the establishment of a new top product line, teams working on artificial intelligence across the company will be brought together. In this way, it is aimed to speed up the work. The first step will be to create creative and impressive tools; The long-term goal is to create "AI personalities that can help people in a variety of ways."

Meta will likely use ChatGPT-style chatbots for text-based AI tools in WhatsApp and Messenger. While these are fun use cases for users, Meta could eventually bring these features to businesses in areas like sales and customer support. When we look at it from the user's side, the artificial intelligence that will be added to WhatsApp can respond to messages for you. Meta also appears to be testing "video and multimodal experiences" on Instagram alongside AI filters and ad formats.