Best Global Brands announced the most valuable brands of 2023: Apple has again retained its first place

1. Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch and Apple TV.

"Apple" increased its brand value by 4% and retained the first place in the "Best Global Brands" ranking with a value of 502 billion dollars

2. Microsoft enables digital transformation for the era of an intelligent cloud and an intelligent edge. Its mission is to empower every person and every organization on the planet to achieve more.

"Microsoft" increased its brand value by 14% and took the second place in the "Best Global Brands" ranking with a value of 316 billion dollars.

3. Amazon is an e-commerce and cloud computing company, guided by four principles: customer obsession, passion for invention, commitment to operational excellence, and long-term thinking.

"Amazon" increased its brand value by 1% and took the third place in the "Best Global Brands" ranking with a value of 276 billion dollars.

4. Since the beginning, Google’s goal has been to develop services that significantly improve the lives of as many people as possible. Not just for some. For everyone.

"Google" increased its brand value by 3% and took the fourth place in the "Best Global Brands" ranking with a value of 260 billion dollars.

5. Samsung’s vision is to inspire the world and create the future. Inspire the world with innovative technologies, products and design that enrich people’s lives and contribute to social prosperity by creating a new future.

"Samsung" increased its brand value by 4% and took the fifth place in the "Best Global Brands" ranking with a value of 91 billion dollars.

Other brands included in the top 10 were: "Toyota", "Mercedes-Benz", "Coca-Cola", "Nike" and "BMW".