TFI Securities analyst Ming-Chi Kuo said the iPhone 14 and iPhone 14 Plus are in extremely weak demand, and these devices are a failure for Apple. Kuo attributes the low demand for the iPhone 14 and iPhone 14 Plus to the fact that both models will be in stock in retail stores on the day they go on sale. Because the iPhone 14 Pro and iPhone 14 Pro Max's delivery date has been extended to 1.5 months due to high orders.

iPhone 14 Plus disappointment?

That said, the iPhone 14 Pro and iPhone 14 Pro Max models reportedly received "good" pre-orders compared to the iPhone 13 Pro and iPhone 13 Pro Max. It is highly likely that Apple will reduce production of the iPhone 14 and iPhone 14 Plus, which account for around 45% of shipments of all devices in the series. According to the analyst, the pre-order results for the iPhone 14 and iPhone 14 Plus were much worse than the 3rd generation iPhone SE and iPhone 13 mini. In addition, Kuo said that Apple's product segmentation strategy for standard iPhone models has failed this year, as it expects strong demand for the iPhone 14 Plus, which replaces the mini form factor.