Despite operating in only a few product lines, Apple manages to break sales records in at least one. Especially at a time when competitors are losing blood, the company's sales are balanced. According to the market research, in the third quarter of the year, the fully wireless headphone segment sold 76.9 million units and grew by 6 percent. Apple sold 23.8 million AirPods in total, achieving 34 percent growth. Released on September 23, AirPods Pro 2 headphones sold over 4 million copies in just 1 week. Except for Apple, not even the name of the competitors can be read. Its closest competitor, Samsung, only sold 7.4 million earphones. Xiaomi, on the other hand, has reached 3.4 million sales despite the ecosystem. The 50 percent growth of boAt with 4.1 million sales does not go unnoticed.

It is truly incredible that Apple is dominating the segment by a wide margin. While his early entry into the industry was a major factor in this, the widespread use of the word AirPods among the masses also contributed to the success.