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Apple has been the most expensive brand in the world for ten years!

The company's brand value reached $482.2 billion, an 18% increase compared to last year's result. Along with Apple, the top three positions of the Best Global Brands list have not changed compared to last year, only Amazon and Microsoft have changed places. Of these brands, Microsoft increased 32% to $278.3 billion, while Amazon's brand value will reach $274.8 billion by 2022.

Top 10 most valuable companies in the world:

Apple — $482.2 billion

Microsoft — $278.3 billion

Amazon - $274.8 billion

Google — $251.75 billion

Samsung — $87.7 billion

Toyota — $59.76 billion

Coca-Cola - $57.5 billion

Mercedes-Benz — $56.1 billion

Disney - $50.3 billion

Nike — $50.29 billion

 

Sorting rules are too strict

The total value of brands in Interbrand's ranking increased by 16% to reach $3.1 trillion. The criteria for Top Global Brands are very strict and require global accessibility.

 

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