The company's brand value reached $482.2 billion, an 18% increase compared to last year's result. Along with Apple, the top three positions of the Best Global Brands list have not changed compared to last year, only Amazon and Microsoft have changed places. Of these brands, Microsoft increased 32% to $278.3 billion, while Amazon's brand value will reach $274.8 billion by 2022.
Top 10 most valuable companies in the world:
Apple — $482.2 billion
Microsoft — $278.3 billion
Amazon - $274.8 billion
Google — $251.75 billion
Samsung — $87.7 billion
Toyota — $59.76 billion
Coca-Cola - $57.5 billion
Mercedes-Benz — $56.1 billion
Disney - $50.3 billion
Nike — $50.29 billion
Sorting rules are too strict
The total value of brands in Interbrand's ranking increased by 16% to reach $3.1 trillion. The criteria for Top Global Brands are very strict and require global accessibility.