Apple breaks tradition

According to tech analyst Jeff Pu, Apple's 2023 iPhone models, theax, iPhone 15 Pro and iPhone 15 Pro Max will be more expensive than previous models. Apple is expected to raise iPhone prices above $1000 for the first time in 6 years. Even the iPhone 15 Pro American price will be thought-provoking.

Why will the iPhone 15 Pro price be expensive?

Apple will raise the price of its phones for the first time since the iPhone X, due to hardware upgrades of the iPhone 15 Pro series, such as a titanium frame, solid-state keys with haptic feedback, the A17 Bionic chip, more RAM, a periscope lens (exclusive to the Pro Max). In the US, iPhone Pro models started at $999, and Pro Max models at $1099; This series will be broken. Apple occasionally raises iPhone prices outside the United States, but the company has been applying the same price to Pro models for six years in the United States. This will change with the iPhone 15 Pro, but it's unclear whether the flat iPhone 15 models will be affected.