Apple adds its new Crash Detection feature to the iPhone 14 series and the new Apple Watch models. Apple's feature is called Crash Detection and it is the subject of Apple's new television advertisement, Introducing Crash Detection, released today. Found on the iPhone 14 Pro models, Apple says, "iPhone 14 Pro comes with Crash Detection, a vital new safety feature that can detect a severe car crash and automatically call for help, even when you can’t. Add this to the new 48MP Pro camera and a totally reimagined display, and iPhone 14 Pro redefines what a smartphone can do. Again."

The ad shows what the iPhone display will look like if it detects that you've been in an accident. The words, "It looks like you've been in a crash," appears on the  the screen. The phone adds that it will start the process of running Emergency SOS if you don't respond. Here's how the feature works. Using the handset's new new dual-core accelerometer, barometer, and other sensors, the phone can detect a severe car crash and automatically counts down 10 seconds. If you don't respond after the countdown, the phone will assume that you're unconscious or in shock and call for emergency services. The Crash Detection feature uses "advanced Apple-designed motion algorithms trained with over a million hours of real-world driving and crash record data." Apple has also added this feature to the three new Apple Watch models it announced on Wednesday: the Apple Watch Series 8, the second-generation Apple Watch SE, and the new Apple Watch Ultra. It some regards, it is similar to fall detection on the Apple Watch which calls for help and even leaves your location after you fall and cannot respond.