Amazon introduced its own new artificial intelligence processors, as well as its artificial intelligence chatbot Q, as part of the re:Invent conference. Amazon Q targets customers on the enterprise side.

OpenAI has ChatGPT, Google has Bard, and Microsoft has Copilot. And now Amazon is joining the artificial intelligence chatbot race: Amazon Q. The chatbot, developed by Amazon's cloud computing division, focuses entirely on businesses, meaning it is not aimed at consumers. Therefore, Amazon Q will compete with other enterprise chatbots such as Copilot, Google's Duet AI, and ChatGPT Enterprise.

Amazon Q aims to help employees with daily tasks like answering questions about company policies, from summarizing strategy documents. “We think Q has the potential to be a colleague in the work lives of millions of people,” Adam Selipsky, CEO of Amazon Web Services, said in an interview .

Amazon joined the race with “Q”

Amazon is racing to shake off the perception that it is falling behind in the AI ​​competition. In the year since OpenAI released ChatGPT, Google, Microsoft, and others have jumped in on the craze, introducing their own chatbots and investing heavily in AI development. Amazon, on the other hand, was quieter about its artificial intelligence plans until recently, but its investment of $ 4 billion in Anthropic, an artificial intelligence start-up competing with OpenAI, in September , quickly included the company in the process.

However, corporate companies are still hesitant to use artificial intelligence in their workloads because there are trust and privacy concerns in these systems. Amazon said it developed Q to be more secure and private than a consumer chatbot. Amazon Q can have the same security permissions that enterprise customers have already set for their users. In other words, even if someone working in the marketing department who does not have access to the company's sensitive financial data asks Q questions in this area, they will not receive an answer, or the degree to which they will receive a detailed answer can be adjusted.

Companies can also give Amazon Q permission to work with their corporate data that isn't on Amazon's servers, such as connecting with Slack and Gmail.

Unlike ChatGPT and Bard, Amazon Q is not built on a specific AI model. Instead, it uses an Amazon platform known as Bedrock, which connects various AI systems, including those developed by Anthropic and Meta, as well as Amazon's own Titan .

Pricing for Amazon Q starts at $20 per user per month. Microsoft, Google, and similar companies that offer enterprise AI chatbots typically charge $30 per user per month. Amazon Q was one of the announcements the company made at its annual cloud computing conference in Las Vegas. The company also introduced its own AI processors, Trainium2 and Graviton4 processors, while sharing its plans to strengthen the computing infrastructure for artificial intelligence.